Our Story

Why we do what we do!

Respect, inclusion, and love should never be dependent upon how we need to give birth, become parents, or how we parent our children. There is no joy in judgment!

I'm Ready, Let's Do This!

Meet Elizabeth

postpartum doula sitting in hammock chair, smiling and wearing a rust color dress and glasses

Hi, I’m Elizabeth Luke!

I’m the owner of The Jacksonville Baby Company and I’ve been a trusted educator and provider of personalized care and support to families in and around Jacksonville, Florida for the better part of two-and-a-half decades. I’m a Florida native and I’ve lived in the area for the last 33 years. I love spending time with my family and friends, crocheting, fossil hunting, snorkeling, and cooking. In 2013 I realized it was time to turn my life’s work into something bigger and even more meaningful. To read more about me and my “why” you can visit Voyage by clicking here to read an article written about me.

And so The Jacksonville Baby Company was born!

Meet Our Team

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about us at the jax baby company
about us birthing classes Jax, FL | Birth Classes Jax, FL

Specializing and Experienced in: scheduled cesarean support and education | vaginal birth support and education| VBAC | CBAC | surrogate and intended parents | IVF | adoption support | infant sleep shaping, training, and coaching | newborn and sibling care | infant feeding; breastfeeding, bottle-feeding, supplementation, lactation| twins/multiples | HELLP syndrome | “advanced” maternal age |

About us: The Jax Baby Company serves all parts of Northeast Florida including Jacksonville, Jacksonville Beach, Mayport, Neptune Beach, Atlantic Beach, Ponte Vedra, St Augustine (with travel fee), Nocatee, Fernandina Beach, Amelia Island, Yulee, Callahan, Hilliard, Bryceville, Macclenny, Middleburg, Orange Park, and Fleming Island. We also serve families living in Southeast Georgia including Woodbine, St Mary’s, and Kingsland,  Kingsbay.

About us: Our information is handed out to families birthing in the following hospitals through-out Jacksonville and the surrounding areas; St Vincent’s Southside, St Vincent’s Riverside UF Health Jacksonville, Baptist Beaches, Baptist SouthBaptist Health DowntownBaptist Nassau and Southeast Georgia Health System in St Mary’s, Georgia.