Badges for Breastfeeding, Bottle-Feeding, and Parenting | BADGES HERE!

Badges for Breastfeeding, Bottle-Feeding, and Parenting

We have FREE downloadable badges for breastfeeding, bottle-feeding, parenting, and more for all of you amazing parents out there! Everything from VBAC badges to Carseast badges, from perinatal mood disorders to snarky parenting choice badges we made these awesome badges just for you! be sure to download the ones you want and use them anywhere! Over 130 to choose from!

Breastfeeding is all the things!

For some people it’s easy! Some people say breastfeeding was hard. I’ve heard everything from I love breastfeeding to I really don’t “like” it.  For most, it’s difficult, but not impossible. Breastfeeding, bottle-feeding, and supplementing are all ways in which babies are fed. World Breastfeeding Week is a week dedicated to feeding babies and that’s a beautiful thing! As we roll through the week we aim to normalize breastfeeding, desexualize it, and acknowledge that it is in fact best for many babies!

You know those awesome breastfeeding badges to commemorate a parents journey with breastfeeding?! Well, we’re taking it up a notch!

At The Jacksonville Baby Company, we realize that raising strong, capable, loving adults is absolutely one of the hardest, most impactful jobs a person can ever have. The responsibility of raising good humans is in our hands, all of our hands’! Having great support along our journey of parenting is not only appreciated, it’s needed, and is a key component to better mental and emotional health! Our team of Postpartum & Infant Care Specialists help parents sort through all those hard choices and feelings to find a solution that works best for them! Be it breast/chest feedings, bottles, formula, or donor milk we are here for you! We’re knowledgeable! And, we come day or night!

Without further ado, here are our Badges for Breastfeeding, Bottle-Feeding, and More!

To use these badges from a cell phone hold down on the picture and it should allow you to “download it” or “save photo”.   Please let us know down there in the comment section if there are some badges you’d like to see added!

Happy World Breastfeeding Week!

Happy Birth and Parenting,

Elizabeth Luke

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Newborn Care Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Night Nanny Jax, FL

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Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

BADGES for breastfeeding, bottle-feeding

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Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

Badges for Breastfeeding, Bottle-Feeding Jax, FL | Doulas in Jax, FL

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Badges for Breastfeeding, Bottle-Feeding Jax, FL

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

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Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

JAX FL Badges for Breastfeeding, Bottle-Feeding

POSTPARTUM JAX, FL Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

Badges for Breastfeeding, Bottle-Feeding

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Stupid Things People Say About Breastfeeding

Stupid Things People Say About Breastfeeding | Jax, FL Breastfeeding | World Breastfeeding Week 2018

Stupid Things People Say About Breastfeeding

If you’ve been around women who are feeding babies you’ve probably heard some of the stupid things people say about breastfeeding. Maybe you’ve even believed some of the stupid things people say about breastfeeding or have given someone the side-eye silently calling bullshit to their well-meaning inaccurate advice.

Some of the stupid things people say about breastfeeding has probably been past down from generation to generation along with those old wives tales about pregnancy. I’m sure these myths won’t soon die, but at least the cool kids who read our blog will appreciate our efforts to slay the beast!

Stay tuned for our beautiful V-I-D-E-O tribute to breastfeeding!

“There’s no nutritional value to breast milk after two months.” Mind blown, where do they come up with this stuff?!

Myth #1 You can’t eat spicy things like Mexican foods.

Of course, you can’t eat Mexican foods. After all, what would Mexicans eat while breastfeeding? Contrary to what some people believe there are no foods you should avoid simply because you’re breastfeeding. Majority of the time it’s recommended that breastfeeding moms continue to enjoy eating whatever foods she likes unless the baby has an obvious and serious reaction to the food. So, nevermind what people say about spicy food. Carry on with eating your jalapeno pretzels and enjoy your taco Tuesdays! Myth busted!

“You can’t let her use you as a pacifier.” Um…Yes! Yes I can!

Myth #2 You can never give your breastfed baby a bottle or else…

Or else what? The myth goes like this. If you give your breastfed baby a bottle they’ll get confused and prefer a bottle nipple over your nipple.  So basically you’ll be tied down for-e-ver! Yes because all kids head off to kindergarten equipped with a backpack and a breast in their mouths. Most babies can absolutely do both bottle and breast and switch back and forth without any issues. Myth busted!

“Isn’t she a little too old to still be nursing?” Let’s see, she is nursing, therefore, it is entirely possible that she is not “a little too old” to be nursing!

Myth #3 You shouldn’t breastfeed your baby if you’re sick.

Oh em wow! Not true! This one might just take the cake for stupid things people say about breastfeeding. When you become sick there’s a good chance that you were contagious before you began showing symptoms, if you’re contagious. That means your baby was already exposed. With very few exceptions, you should not only continue to breastfeed, but increase the frequency and or duration if desired by you and your baby. Doing so can actually help protect your baby.  In fact, breastmilk is your baby’s best defense against infection and can actually help to shorten the illness if your baby gets it. Here’s a little more information about  Breastfeeding and Medications and Breastfeeding and Illness). Myth busted!

“If you just nurse for comfort he will be whiny and dependent on you forever!”

Myth #4 Your sex life will be non-existent.

Trying telling this whopper to all the moms out there who tandem nurse or nurse their babies back to back! “You can’t feed your baby with those and then roll over and expect your husband to want to have sex with you. I mean that’s just…gross” “Logistically how would that even work?” I’ve heard it all and all I have to say WTAF, this is baffling to me?! Do you mean to tell me that your sex life is based solely on breasts? I can’t even. I get it, boobs are one facet of your sex life. Well, guess what just like vaginas bleed, breasts make milk. I’ll leave it at that. Myth busted!

Another myth I won’t get into is that you can’t get pregnant while breastfeeding. It’s entirely possible to get pregnant while breastfeeding! Yes, even when you do not have a period each month!

“Does your husband approve?” Um….what year is this again?

Myth #5 If your breasts don’t feel full your baby isn’t getting enough milk.

In the early weeks as a woman’s supply is regulating it is common for her breasts to feel full, heavy, “rock-hard” as some describe it, and sore at times. Beyond those first few weeks though, once the milk supply is well established it’s normal for a woman’s breasts to feel mostly soft. Unless there’s a long stretch of several hours without breastfeeding or pumping.  Pumping is also not always (or even in most cases) a good indicator or milk production. If you’re feeding your baby regularly, your baby is having enough diapers and is gaining weight you’re likely making enough milk for your baby. If you’re unsure I urge you to contact an International Board Certified Lactation Consultant (IBCLC), they are the very best professionals to teach you and advise you about breastfeeding. Myth busted!

“I avoid making eye contact with others while nursing her. I focus only on my baby because I am nervous I’ll get looks of judgment.”

The stupid things people say about breastfeeding isn’t usually said to cause harm.

Many people genuinely don’t know a lot of facts about breastfeeding since our culture hasn’t been submerged in it and we aren’t taught in school either. We’ve come a long way though! Bad breastfeeding advice is like an unintentional game of telephone. One person hears something about breastfeeding and they tell a friend because it’s important information to have and so on and so forth down the line. The only problem is that part of the information passed down is wrong, perhaps a vital piece of the puzzle.

“You really should cover up while “doing that”!” How about you eat every meal under a blanket in Florida and see how stupid it feels and hot it gets!”

Don’t let the stupid things people say about breastfeeding get you down and don’t be the one saying stupid things about breastfeeding! Breastfeeding is a human right, an individual choice made by the parents. There are laws to help protect the rights of breastfeeding! The fight for breastfeeding rights continues every day in this country! For facts about breastfeeding the best place to go is a reputable IBCLC. You can also check

A very special thank you to all the incredible moms who shared their words, their wisdom, and to those who shared their self-submitted photos. A big shout out to Alicia Rae Lyons Photography for collaborating with me on this project! You can contact Alicia Rae Lyons directly for information on memorable photo sessions!

Happy Birth & Parenting!



Surviving Nights with a Newborn; Tips for Tired Parents

Surviving Nights with a Newborn Jax, FL | Jax, FL Newborn Sleep

Surviving Nights with a Newborn; Tips for Tired Parents

Surviving nights with a newborn can be difficult, but not impossible. It’s the wee hours of the morning. You’ve just about drifted off to sleep when your baby again. Every muscle in your body is exhausted, you feel weak and you think to yourself, how are other people surviving nights with a newborn? Will we ever get through this?

If you’ve ever had a newborn you know what I’m talking about. If you’re expecting a baby, you’ll soon find out. Lack of sleep can and often does get the best of people. Fear not! We have some tips for surving nights with a newborn!

It’s important if you’re breastfeeding to know that nighttime feedings are essential!

Your body naturally produces more of the hormone prolactin at night. During the first two weeks, your body is trying to figure out what it needs to do to meet your baby’s needs. How will it do this? By responding to what you’re doing. In the first six weeks breastfeeding or pumping at least (I can’t stress this enough) 10-12 times, getting one 4-5 hour stretch of sleep, and as many naps as possible in every 24-hour period is crucial to you and your baby’s well-being. If you’re bottle-feeding the logistics is a bit different, but it’s still challenging!

Surviving Nights with a Newborn; Tips for Tired Parents

1. Nap, Nap, and Nap

Make sure you’re getting as many naps in as possible. Doing so will help with the longer nights. Three to five-hour long naps and one 4-5 hour stretch of sleep in a 24-hour period will be one key to surviving nights with a newborn. Most parents can sustain themselves on that.

2.  Create a Nest

Think, everything you need in one place! Make your nest cozy, conducive to sleep, and user-friendly. If you can do this successfully you’re already ahead of the game!

Things to Consider When Fashioning Your Nest:

  • Make your baby’s sleep space as close to yours as possible.
  • Create a portable changing station to keep next to your bed. That way you can change your baby’s diapers while in bed or in the bassinet or crib right next to the bed. A small cleaning caddy works great for this purpose.
  • Are you pumping? If so have enough supplies in your nest to last you all night. No walking back and forth to the kitchen.  Put a small cooler in the room close to your bed with ice packs to keep your pumped milk in. You don’t have to wash pump parts or use a new set every time through the night. Put your pump parts in a gallon ziplock and place them in the cooler in between pump sessions. Genius right?!
  • Are you formula feeding? Simplify! Create as many bottles are you need for night duty and have them at the ready. Depending on what type of formula you are using this will look a little different. Keep a bottle warmer on a table close by, but at a safe distance from the baby of course!

3. Keep the Lights Low and the Room Slightly Cooler

Seems like a no-brainer right?! Not really, it easy to get into the habit of flipping the lights on to get “it” done real quick, but it really does interrupt the sleep cycle significantly. A low night light with a small flashlight is often a better choice! You want to keep your room slightly cooler than you would in the daytime. Dress your baby slightly warmer than you’ll dress yourself or in a single layer if you’re using a swaddle.

4. Learn to Nurse in the Side-Lying Position

I am a true believer that every mom on the planet who is breastfeeding a baby for any period of time should learn how to feed her baby in the side-lying position. For survival, for comfort, for bonding, and for healing! Most breastfed babies want to nurse more through the night. There are a number of reasons for this, one being the additional prolactin the body produces at night.

Learn this skill, practice this skill, and utilize it for maximum rest! If you’re not comfortable nursing in the side-lying position for fear of co-sleeping you can set a short timer, ask your partner, family member, or postpartum and infant specialist to sit quietly and keep a close eye on your baby as you drift in and out of sleep.

5. Ditch the Clock

It’s so easy to focus on how long the hours are when you’re staring the clock in the face. Like the watched pot that never boils time stands still while your awake. If you have a clock in the bedroom turn it around or cover it.

Instead focus on learning your baby through each feed, soothing techniques, low lights, and maximizing your rest even if you’re not getting solid periods of sleeping.

6. Hire a Postpartum & Infant Support Specialist

The Jacksonville Baby Company provides support for parents at one of the most critical times in a new families life, after the birth of their baby. If there were ever a time in someone’s life that they could use all the help it’s the postpartum time period, also known as the fourth trimester. Laundry, dishes, and chores can wait, but babies don’t keep! Let us help you with all the things so you can focus on what doesn’t keep; your baby!

There you have it! These are some of our tips for surviving nights with a newborn. I hope you found these helpful!

Happy Birth and Parenting!


Guess Who Is Who at The Jacksonville Baby Company

have fun and learn more about The Jacksonville Baby Company team | Doulas in JaxGuess Who Is Who at The Jacksonville Baby Company

Are you ready to have some fun and guess who is who at The Jacksonville Baby Company? We’re knowledgeable about pregnancy, birth, baby, and parenting things, but we’re also fun, a little quirky, and passionate about other things in this wonderful crazy life!

Can you guess who did what, who likes what, and who has lived where?

Interesting facts, proud achievements, and laugh out loud moments are ahead! Each member of our team brings something unique and beneficial to the table! We work closely with so many families, we get to know their likes and dislikes and interesting things about each of them. Now it’s your chance to have a little fun and learn more about all of us! Our team is dedicated to making your transition into parenthood easier and hopefully more enjoyable too!

See if you can match the fun or interesting fact with the correct person! At the end of the blog, the answers are revealed in an ode to Harry Potter!!

Guess Who at The Jacksonville Baby Company | Doulas in Jax, FL

Grab a sheet of paper, jot down your answers to these 30 questions. See if you can guess who is who: Elizabeth, Heather, Madeleine, or Adrienne! Have fun and learn more about our team!

1. She has two sisters that look so much like her that they often get mistaken as triplets! Her father once told Al Roker we were, while on national television on the Today show!

2. Born in upstate New York, and lived there until she was 11.

3. They (2) consider themselves Potterheads (HUGE Harry Potter fans)

4. When she was about 10 years old she competed in a biscuit eating contest and won!

5. “Full House” was one of her favorite shows as a kid. Now, her family structure is very similar and it’s awesome!

6. She can touch her nose with her tongue, but not her tongue to her elbow.

WHAT?! It’s true and pretty darn funny to watch folks!

7. She loves to travel. So far she’s visited 7 countries and 16 states!

8. She loves the sky! Sunrises, sunsets, moon and stars, the shape of the clouds and watching storms roll in, all of it! She has considered becoming a meteorologist!

9. Other career options that she has considered or would be in another life: interior designer, architect, city planner, philosopher, professor, and doctor!

10. She loves to figure skate.

11. For the last 11 years, she’s had a frequent reoccurring dream that involves variations of living in the home she lived in before the home she currently lives in.

12. These three held long-term positions as nannies.  Helping to raise a total of roughly 40 children ranging from newborn to about 13 years old.

13. Has earned and maintained her CNA license since she was 16 yrs old.

14. She loves education and learning in general. She has her Masters in Education.

15. Her bucket list items include the nude beach, wedding crash, complete a section hike of the Appalachian Trail (working on that), convert a school bus into a tiny house and travel for one year!

16. When shuffling through her playlist you’ll get various genres. Everything from Tupac, Beach Boys, Sublime, to Shania Twain and she’ll jam to each one without missing a beat!

17. She competed in a dog look-a-like contest when she was 8 with her grandparents’ dog, Morgan, and she won!

Why didn’t someone document this moment with a polaroid picture ?!

18. Some of her favorite women include Tina Fey, Amy Poehler, and Mindy Kaling.

19. They (2) love the dentist and getting their teeth cleaned!

20. One of her worst fears is that her children won’t get along with each other as they grow older.

21. She loves to float! Free float or therapeutic floating some may call it. She has fallen asleep this way!

22. Her favorite show is Friends and she regularly quotes it in her everyday life!

23. One of her goals is to trek through the Himalayas!

24. France is her favorite place to visit so far!

25. She has wanted to become a children’s book author since she was in eighth grade. This would combine her passion for both children and writing!

26. Her Zodiac sign is cancer and she loves the water!

27. These two are suckers for a great cup of coffee, a comfy chair, and a great book!

28. She loves the show Supernatural.

29. She’s played volleyball since the age of 9 years old! She stands 5′ 1″ and still loves to play any chance she gets!

30. She’s a beekeeper!

And now for the BIG reveal…

have fun and learn more about The Jacksonville Baby Company team | Doulas in Jax

Repeat after me, “Homenum Revelio!”









Elizabeth 4, 6, 11, 12, 15, 19, 21, 26 ,30
Guess Who Is Who at The Jacksonville Baby Company | Birthing Classes in Jax

Madeleine 2, 3, 10, 12, 13, 17, 24, 28
Guess Who Is Who at The Jacksonville Baby Company | Newborn Care Jax, FL

Heather 3, 5, 9, 14, 18, 19, 20, 23, 27
Guess Who Is Who at The Jacksonville Baby Company | Night Nanny Jax

Adrienne 1, 7, 8, 12, 16, 22, 25, 27, 29
Professional Bios Adrienne Jax FL | Guess Who Is Who at The Jacksonville Baby Company

So, we want to know, did you guess who is who at The Jacksonville Baby Company? What did you think was most interesting or odd about each of us? Leave a comment for us! Want to meet our team in person? Contact us!

Happy Birth & Parenting!

~The Jacksonville Baby Company

Feeding Supplies to Have on Hand for the Breastfed Newborn

Jax FL Newborn Care | Feeding Supplies to Have on Hand for the Breastfed Newborn

Feeding Supplies to Have on Hand for the Breastfed Newborn

If you’re wondering what feeding supplies to have on hand for the breastfed newborn we will cover this topic in today’s blog! Newborns basically sleep, eat, and poop, it’s true. Most of what you hear or read in books is that newborns should eat every 2-3 hours if they’re breastfed and every 3-4 hours if they are formula fed. That happens, sure, but it’s actually more common for the breastfed baby to want to eat almost every hour.

Naturally, you’ll need to keep milk on tap and readily available 24/7.

While ensuring your newborn is getting fed you’ll also have to be certain you’re getting enough rest, several naps throughout the day, and one 4-5 hour stretch of solid sleep each twenty-four hour period.

The next question I’m most commonly asked is, “For how long does that usually last?”

The first two to three weeks are the hardest. That is the time where you’re getting to know your baby, your baby is getting to know you, and your body is adjusting to making milk while healing from birth. During this time, it’s not at all uncommon for the breastfed baby to want to be fed almost every hour around the clock, giving mom a longer break only once a day or so. After that the next big milestone is six weeks. By then you are both really getting the hang of things; breast, bottle, or both.

So, what products do you need? What can you live without?

There’s no way to know for certain what feeding supplies to have on hand for the breastfed newborn or exactly what you won’t need because of all of the variables that come into play. Some women only need their breasts and some breast pads. Most need some additional supplies. Some need many more supplies.

There are literally hundreds of products on the market for feeding babies.

You don’t need all of them, or even most of them for a breastfed baby, but you should have some on hand to make life as simple as possible after giving birth. What we’re giving you is more than just a list of feeding supplies to have on hand for the breastfed newborn. This list comes from years of working with families. We hope that our expertise will make shopping easy and your first six weeks go as smooth and organized as possible!

Feeding Supplies to Have on Hand for the Breastfed Newborn:

An Electric Breast Pump with Parts

  • Pump w/ AC Adapter & Car Adapter is nice to have, but you don’t “need” it
  • Tubing
  • Connector
  • Collection Bottles with Lids
  • Flanges or Breastshelids that fit correctly (22-24mm is the most common size I see used, ask around many women buy)
  • Membranes
  • Valves

Whether you plan to pump or not Id be sure to have a breast pump on hand. There may be times when you need to pump and the last thing any new mom wants is to have to shop online or in store, especially for a pump. Read the reviews! Most insurance providers cover the cost of a pump.

1 Complete Additional Set of Pump Parts

This would either be considered a backup or replacement set of pump parts. This is everything above minus the pump and AC adapter and car adapter. If, or rather when you pull these out to use them, go ahead and order another to replace it. Be careful when washing parts that those white membranes that come with some pumps aren’t rinsed down the drain of your sink. They’re tiny and can slip away easily.

Hospital Wash Basin

The good news is that one of these will be given to you during your hospital stay. Not to be confused with a bedpan, these wash basins are great to use for all your pump and bottle parts and keep tiny membranes from being lost to the pipes in the sink. Place it beside your sink and toss only pump parts and baby bottle in.

2- Nipple Sheilds

In a perfect World, your baby will breastfeed without any issues and your breast won’t hurt at all. SNAP! Back to reality. That rarely happens. Breastfeeding comes with challenges and takes work. Pain during breastfeeding is NOT normal. If you’re feeling pain you need to carefully break suction and relatch baby. If your nipples are sore, or the skin is broken you need to see an IBCLC or CLC to figure out what is going on. Having these nipple shields on hand will help keep baby feeding at the breast until you can see a professional and will allow you to heal. Make sure you select these after selecting the correct size flanges. If you’re not nursing from one side due to pain be sure to pump.

6-8 Size 0 or Preemie Nipples & 4 oz. Bottles

There are several popular bottles on the market, but not many that make size 0/preemie nipples. Although I am not a fan of all the pieces because I feel they are unnecessary, Dr. Brown’s preemie/size 0 nipples are my personal favorite. By getting your hands on 6-8 of these and learning how to Pace Bottle Feed your newborn it will give you an advantage.

These bottles and nipples will be enough to get you started if you need to supplement with either breastmilk or formula. They can help preserve the breastfeeding relationship when used in conjunction with Paced Bottle Feeding. These bottles can easily last up to about 4 months. If you continue to use bottles to feed your little one you can simply buy 6-8 size 1 nipples to replace the size 0 and they should go right onto your same brand bottles. For this reason, I recommend buying the 4 oz. bottles instead of any 2 oz. bottles.

Bottle Drying Rack

A place for everything and everything in its place. Your pump parts, bottles, and nipples need to dry out after washing and sanitizing, this rack serves its purpose! I don’t have a favorite per say. For a baby who primarily breastfed with minimal supplementation, I would go with a drying rack that is space saving and fits your style! For a baby who is both breast and bottle fed, I would get a high capacity rack. However, for the baby who will be exclusively bottle fed, I might buy two racks, but one would get you by in the beginning especially if you have lost of help at home.

Postpartum Doula Jax, FL | Feeding Supplies to Have on Hand for the Breastfed Newborn


Baby Bottle Brush

You’ll need something to clean those pump parts and bottles.  A dedicated brush. Something with a long neck and reaches into those tiny cracks and crevices. A baby bottle brush is just the thing. My personal favorite suctions to the countertop. This ensures it’s not falling all over the place or laying in the bottom of a dirty sink. It also has a stiff plastic neck instead of a metal neck which seems more durable and lasts a bit longer.

Bottle Warmer

These warmers come with so many options. Too many in my honest opinion. In the early weeks of parenting, sleep is scarce. You’ll be operating on near empty. Reading, comprehension, and execution of too many things and you’ll find yourself on major overload. My expert advice is to go simple. Something that plugs in, has an on and off knob, and no expert level skills necessary. Something like this or this will do great! Now, if you’re having twins your needs are doubled so I would absolutely go for one that holds two bottles like this!

Feeding Supplies to Have on Hand for the Breastfed Newborn | Sleep Training Jax, FL

Formula or Frozen Donor Breastmilk

In a perfect World, our births go smoothly, our babies are born full term, nurse like champs, and gain weight beautifully. Our breasts make milk right away and at the perfect amount!

SNAP! Back to reality again! It rarely goes that perfectly. Sure, it can! BUT, rarely does! That’s a variation of normal.

In my professional opinion, I think it is valuable and wise to have on hand either donor breastmilk from someone with a baby as young as possible, a newborn or baby under 3 months old preferably. If you’re not comfortable with that or you do not have a donor have infant formula on hand. There’s no particular brand of infant formula that is best for ALL babies or even all breastfed babies. Choose an iron-fortified infant formula that is made especially for infants, not toddlers. Some do well on Enfamil, some better on Similac, some better on Goodstart. You can get samples for free from many of the formula companies. Of course, if your baby is a preemie or has special dietary needs this would be different. You can also get some at the hospital to take home. For the early weeks, I absolutely LOVE the 2 oz. ready to use nursettes. They make life easier.


With a new baby comes new leaky boobs! From engorgement to sudden let downs you’ll get to experience all twists and turns early motherhood has to offer! There are two types of nursing pads/breast pads. The first type is disposable breast pads made by companies like Lansinoh, and Nuby. The next type is washable and reusable like those made by EcoNursingPads and Baby Zelis. Whatever you choose you to want to make sure your breast are staying dry. Warm, wet, and dark are the perfect ingredients for yeast growth!


A Good amount of pillows can take the place of a boppy when breastfeeding, but a good boppy is worth every penny spent. Did you see the amazing football hold she is using with the Boppy in the cover photo?! The Boppy has multiple uses though. You can use it to hold against your incision on the car ride home from the hospital if you have a cesarean birth. As you cough or go over bumps using counter pressure with the Boppy can help lessen the discomfort you experience. You can also use it to sit on like a donut if your perineum is sore or your tailbone is hurting. You’ll find yourself using it as a baby lounger on your bed when you put the baby down, but want to keep baby close to you, especially as you pump in bed. You can use it for a variation of tummy time. As baby grows and begins to sit up you can place it around them. Also, the covers are changeable and adorable! Get the Boppy!

Feeding a newborn is hard work, breastfeeding a newborn is exhausting! We hope this list gives you a head start!

Again, I’m not a big fan of the hundreds of products marketed to new parents. Honestly, I feel the amount of space, money, and the time needed to learn how to use these products are more of a hindrance than helpful sometimes. This is the time you could spend resting and money and space you could use for that Instapot you’ve been wanting and need now more than ever!

Hold onto those receipts and keep those bottle-feeding supplies in the packaging if you’re skeptical, but having them on hand will save you from sending your partner out all hours of the night if you need them! We hope this list of feeding supplies to have on hand for the breastfed newborn is helpful to you and your family! May the early weeks of your baby’s life be filled with love, light, and laughter!

Grab your free printable supply list here! For a private consult get in contact with us today!

Happy Birth & Parenting!

~The Jacksonville Baby Company



SPECIAL ANNOUNCEMENT: The Jacksonville Baby Company


SPECIAL ANNOUNCEMENT: The Jacksonville Baby Company

We’re often the first people many couples share their special announcement with! Our clients excitedly share names they’ve come up with for their babies and many call us first when they’ve given birth! Now it’s our turn! [insert happy dance] We have a very special announcement to share with all of you!

Do you remember when you would think about what you wanted to be when you grew up? Remember the feeling you had when you discovered what you wanted to do with your life or even just the next chunk of time in your life?

First Coast Doulas is now The Jacksonville Baby Company!

We’ve totally outgrown our name and what it says about what we do! We’ve been fine-tuning our skills and perfecting what we’re already well-known for! Please help us say goodbye to First Coast Doulas and hello to The Jax Baby Company!

Our Team is Growing

Elizabeth, the owner of The Jacksonville Baby Company or Jax Baby Co. for short knows it will take a team to fulfill our mission! Each person on our team is hand-selected, thoroughly screened, and carefully trained to meet the needs of The Jacksonville Baby Company, our clients, and our community!

Preparing for Birth, Baby, and Parenting

We help you prepare with research-based, no bullshit education! Education for vaginal, cesarean, medicated, and unmedicated birth. So that you can shoot for the sky and land among the stars no matter what unfolds during the birth process!

Birth Is Just One Day

One very meaningful day! While we help you prepare for a satisfying experience no matter how your baby makes his, her, or their grand entrance we also understand the value and importance of preparing for the period of time after birth! The postpartum time period.

Postpartum is often used interchangeably with depression, “I had postpartum after my first was born.” A more positive postpartum experience begins with preparation!

Postpartum Recovery and Newborn Care

This is where families are often impacted the most for the longest period of time. So many things are happening at once: healing physically, changes emotionally, bonding, learning, adapting and adjusting just to name some of it. We’re experts in postpartum recovery and newborn care. Helping you and your family with emotional support, meals and snacks, showers and baths, sibling care, SLEEP, breastfeeding, bottle-feeding, and light housework!

Scheduled Cesarean Support

We recognize that birth can be beautiful, scary, and empowering no matter how it happens, but we see a HUGE need for cesarean support in the Jacksonville area! As respected perinatal and postnatal support professionals in the Jacksonville area, our team is welcomed with open arms into many of the local hospital’s operating rooms. Because of the nature of cesarean birth (a major surgery), the environment is very controlled and must be for the safety of mom and baby, therefore not everyone gets this privilege. We are honored to support families welcoming babies via cesarean birth!

Jacksonville’s Safest Provider of Placenta Encapsulation Services

Placenta encapsulation is much more black and white than birth! There actually is a “safest” way to provide this service.  The Jacksonville Baby Company is the only provider in Northeast Florida and Southeast Georgia who offers the No-Doubt Guarantee to every client every time! In an unregulated industry where very limited studies have been done, safest practices, highest standards, training and certification is most certainly of importance.

Sleep Shaping and Sleep Training

Humans need a minimum amount of sleep to function and sleep is a key component to good physical, mental, and emotional heath. That is where The Jax Baby Co. comes in. No matter your babies age or your parenting style the Jax Baby Co. has ways to help you and your family get more restful sleep.

With the special announcement of The Jacksonville Baby Company, we want you to know that we provide the same amazing support we’re well-known for with a completely updated name and refreshing look and feel!

Check back here for some fun blogs to help you get to know our team better! We’ll also be covering some completely new and informative parenting and birth topics! Watch your inbox and our social media pages for engagement posts and dates and places around town for playdates and workshops!

So there’s the “skinny” on what’s happening here! The Jacksonville Baby Company provides exceptional support and inclusive care for families with babies in the Greater Jacksonville, FL area!

GIVEAWAY TIME >>>>>>To register to win a $25 Starbucks Gift Card take these 5 steps:

1. Leave us a comment letting us know what you think about the new business name, The Jacksonville Baby Company!

2 Like” and “Follow” us on Facebook

3. Tag a friend!

4. Hit the share button on the post!

5. Comment on Facebook letting us know!

That’s it! When we hit 3k likes we will do a random drawing and select a winner! Anyone in the US can enter you don’t have to be local to Jacksonville, FL to win! We have another GIVEAWAY coming soon on Instagram!! Follow for follow on IG and get the deets there!

For a warm welcome home contact us today! We book up at least a month in advance so booking early is best!

Happy Birth & Parenting!

Special Announcement


Top 5 Reasons to Have a Plan for After Birth

Top 5 Reasons to Have a Plan for After Birth | Jax FL Birth

Top 5 Reasons to Have a Plan for After Birth

There is a ton of value in preparing for life with a new baby. Elizabeth Luke, perinatal and postnatal support professional, childbirth educator, and owner of First Coast Doulas talks about the top 5 reasons to have a plan for after birth in place before you give birth to your baby!

Unlike birth, your postpartum time period is typically a little more predictable. Elizabeth suggests creating a plan now before you give birth so systems are in place and implementation is seamless. It brings our team great joy to support families as they make these life transitions. We absolutely hope you contact us to help you create and implement a plan, but you don’t have to hire support to make the most of early parenting!

Without further ado, we give you the top 5 reasons to have a plan for after birth in place now!

1.  Healing & Recovery

Physically your body needs a minimum of a full six weeks to recover and heal from the birth process.  Whether you had an uncomplicated vaginal birth, a planned cesarean, or an emergency cesarean your cervix and uterus most definitely need this time to heal and return to pre-pregnancy size.  You may feel like you’ve fully recovered and that is great! Sometimes emotionally we may need this time to grieve and heal as well. Give yourself time and permission to grieve, but also to take steps towards healing during this time.

Having a system in place allows you to eat healthy meals and snacks, stay hydrated, get as much sleep as possible (it is possible with support), put your feet up, relax, and get horizontal with your baby.  These things are super duper beneficial to the healing process, which brings me to #2 on our list.

2. Bonding

The day has finally come. Your baby is finally here. This is what you’ve been waiting approximately 40 weeks for! Bonding is important, not just bonding with your baby, but bonding with your partner, other children, and even extended family if you want those people in your lives at this point in time.

Learning all about the tiniest member of your family, helping each other, and discovering amazing things about your baby and each other along the way is the ultimate joy!

These moments only happen once! Take this time to bond, have a support system in place! Don’t let it pass you by, escape you, or overwhelm you which brings me to #3 on our list of the top 5 reasons to have a plan for after birth in place before the big day!

3. BIG Feelings

Without a doubt, you will have BIG feelings after you bring your baby home. It may be feelings of relief, bliss, happiness,  and joy! It may also be feelings of sadness, nervousness, inadequacy, or undeserving. These feelings can and do happen!

Having space and support system in place allows you time to process your feelings. Surprisingly, even if you’re a private, more reserved person, having a support person you feel comfortable with to discuss those feelings is invaluable. Truth is you probably don’t need another Suzy Sunshine trying to fix every damn thing, but rather a person who will validate your feelings, commiserate with you, and is prepared to offer you an objective perspective without judgment, W-H-E-N you’re ready! Our postnatal support professionals, also known as postpartum doulas or newborn care specialist are, in a sense like life coaches for the postpartum period.

4. For Your Partner/Support System

Yep, support for your support system! It’s totally a thing! If you have a partner they know you intimately. They love you and are likely feeling all the feelings too. Not only are they feeling all the feelings their also protector(s) and provider(s) and trying to find time to bond and engage with your newest family member!

 Your partner is trying to make sure that you are:

1. healing

2. bonding

3. feeling okay

4. focused on baby and not them

And finally, that brings us to:

5. Practicality

While your healing, bonding, and caring for your sweetpea life moves on around you like the speed of toddlers. LOL Dishes dirty, meals must be prepared, appointments must be made, and tiny human clothes pile up quicker than you could ever imagine!

Having someone to run the vacuum, tidy up the playroom, and take the trash out is necessary to healing and recovery! Your practical support person(s) should help where they see help is needed. Grocery shopping, running errands, and getting the clothes folded and put into the drawers are all things that need to be done, your support system should be doing those things!

After you have a baby it is more than 100% okay to ask for help!

Postpartum support and planning is our specialty. If you or someone you know is expecting a baby, one of the very best gifts you can give a new family (yours included) is the gift of support! Whether you step up and help them, contact a support professional who can help them, or do both, know that your gift is the ultimate gift! Giving your time and energy to a new family so that they can heal, bond, and feel all the feels is priceless!

I want to give a very special shout-out to Heather Horrell who works with us here at First Coast Doulas and is also the owner of Grow Family. We originally made this video and it malfunctioned in the process of upload. Thank you, Heather, for caring so much and being a huge asset to families in our community!

Happy Birth & Parenting!

~Elizabeth Luke

Eating Your Placenta Causes No Harm to Your Newborn When…

Eating Your Placenta Causes No Harm to Your Newborn | Jax placenta | Placenta Jax

Eating Your Placenta Causes No Harm to Your Newborn When…

A new study, the largest of its kind ever finds that eating your placenta causes no harm to your newborn. The joint study conducted by UNLV (University of Nevada, Las Vegas) and Oregon State University published May 2nd, 2018 looked to 23,000 birth records to determine that eating your placenta causes no harm to your newborn!

Eating one’s placenta is usually the last thing most people think about when dreaming of motherhood.

Baby cooing, sweet snuggles, poopy diapers, and long nights we expect! Lots of sadness, anxiousness, a very short fuse, sleep deprivation, isolation, insomnia, and breastfeeding aversion we did not! This is where the tornado touches down,  barrels through your home, sweeps it up, and lands with a thump in placenta encapsulation land!

You’ve heard about this place, but you never imagined you’d be here, but here you are! You’re looking at everything through a different lens and it all makes more sense now, well most of it!

So here’s the deets.

Previously the CDC suggested avoiding consumption of the human placenta. This advice was based on one, yes one single case where a newborn may or may not have become infected with group B Streptococcus after the mother consumed her placenta. Unfortunately, there was not enough evidence to prove one way or another that the placenta was actually the culprit.

Even more telling is this most recent study! Here are the deets:

The largest and most current study showed that as many as 1/3  (approximately 31.2%) of the women in the database consumed their placenta! The study found no risk to the babies of the mothers who are consuming their own placenta!

They did not examine the effects on postpartum mood disorders but said…

“The findings also give us a foundation from which to further explore the impact of placenta consumption on postpartum mood disorders.”

After reading the largest study conducted to date First Coast Doulas maintains our position that eating your placenta causes no harm to your newborn.

However, we need to add a few things to that statement to stand behind it with confidence. The keyword for us in this statement is Y-O-U-R!  Your placenta! Additionally, you need to add to that statement “when hiring an encapsulation specialist who is following safest practices and providing services in the clients home only”.

First Coast Doulas is the only service provider in Northeast Florida and Southeast Georgia who provides the No Doubt Guarantee that ensures the placenta in the capsules is yours and no one else’s.

We follow the highest safety and preparation standards set forth by our training and certification organization, OSHA, FL Food Handlers, and the WHO. We lead the way in professionalism, privacy, and knowledge about the human placenta as well as breast and bottle feeding, newborn care, and perinatal support.

Do we think we’ll see more studies to come? Who knows!

The possibility is always there! When? Who knows. I am hopeful but realistic. I know that many issues in maternal and infant care are not prioritized, but First Coast Doulas is A-L-W-A-Y-S working hard to do what we can where we can!

Happy Birth & Parenting!


placenta encapsulation is supported jax fl | Eating Your Placenta Causes No Harm to Your Newborn
placenta encapsulation jax, fl | Eating Your Placenta Causes No Harm to Your Newborn



Maternal placenta consumption causes no harm to newborns

Placentophagy among women planning community births in the United States: Frequency, rationale, and associated neonatal outcomes

Study Finds No Risk To Babies If Their Mothers Eat Placenta After Birth


Best Toys for Toddlers

best toys for toddlers | night nanny jax fl

Best Toys for Toddlers

It seems as parents and caregivers we’re always on the hunt for the best toys to keep toddlers busy.  Toddlers are spunky little balls of creative energy! With every interaction and new experience, they’re soaking up vital pieces of the World around them.

Learning through play is the name of the toddler learning game!

As postpartum doulas we work closely with families and one of the perks of our job is helping to care for older siblings. Naturally, we get to check out all the cool toys first hand. So we decided to put together a list of the best toys for toddlers and share it with all of you.

Toddlers are rambunctious and often bounce off the walls.

They need constructive ways to get out their wiggles. Getting them involved in kids yoga is great, but for wiggles that spring up out of nowhere we love indoor trampolines, or jumpolines as our daughter use to call it! This trampoline by Little Tikes features a padded handlebar for stability and hours of bouncing fun that happens on the mat instead of the walls!

Sometimes the best toys for toddlers aren’t toys per say.

Sshhhhh, don’t tell the kids. We’ve found this human anatomy puzzle is more like paper dolls many of our parents played with as children than toys, but they’re interesting. Toddlers who are in the “why” stage will likely find this interesting enough to work this “puzzle” again and again. For the older kids, this kit ignites creative learning and gets two thumbs up from The Jacksonville Baby Company!

Has your child ever been reluctant to go to the pediatrician’s office?

Children who are reluctant to go the pediatrician’s office usually have some sort of negative association. Often times that association is with vaccines or another less than pleasant memory that took place there. Kids who are enthusiastic and reluctant about visiting the doctor’s office love playing doctor with this medical kit. They get to hold the medical equipment and see how things work. They can ask questions and get answers from those they trust in an environment where they feel safe. This toy provides hours of fun and creative thinking!

What toddler doesn’t love the water!

Well, maybe not submerged in water, but you know what I am talking about. Puddle jumping, cup dumping, water smacking fun with water! This awesome table allows for hours of sand and water fun! Tables like this can be played with as you grill up some steaks and enjoy a cold one! Add this awesome water and sand baking set to your toddler’s table and they can “cook” up their own creations! What’s great is this baking set can also be played with in the tub and at the beach!

Whose toddler will score major points at the next play date?

You guessed it, yours! Create a space for the group that’s entertaining and educational with this super cool, two-sided waterfall playset makes for hours of summertime play! We’ve even seen some parents get crazy creative with this one by adding sand for alternate play in the winter months. Our only complaint about this one is that we think there should be more pieces to the set!

Sensory play is lots of fun especially when it’s child-led!

One of the best toys for toddlers is a sandbox because it invites participation. It can be relaxing and meditative while urging children to test out their ideas. It can be done alone or with friends and your toddler can use tools or just their hands. By adding things into the sand like shells and treasures they can have a hunt of sorts. It will get them thinking and excited!

When the day is nearly done and you are eager to get your kids cleaned up and into bed here’s a few gadgets we think are absolutely brilliant!

The first one is sure to get a toddler’s gears turning. This simple water powered chain includes five gears and could be used with these pipes for even more working bath-time play! Both suction to the walls and can be easily cleaned if they begin to mildew.

Never underestimate the power of crayons! With bathtime crayons like these you can play so many fun games. Try drawing an F and asking if it’s a C or a P and listen as they laugh at you and say, “no silly that’s an F”. Excellent way to reinforce things they are learning!

Everyone wishes for kids that sleep in, or at least stay in bed until morning, AMIRIGHT?

Of course, I am! I haven’t met a parent yet that doesn’t like sleep! Getting them to sleep in their own bed is one challenge. Getting them to stay in their own bed until morning is another beast entirely. The Miraro OK to Wake! Alarm Clock and Night Light is one of the best toys for toddlers and most heavenly creations since gourmet chocolate home delivery. Not only does it help parents get more sleep (like postpartum doulas), but it also teaches independence. Its color-changing light tells toddlers when it’s ok to get out of bed, the best part is it’s programmable so parents can choose the wake-up time!

In addition to this modern day magic clock ⏰ the Potty Time Potty Watch is another neat find especially when toddlers are going through that “it has to be my idea” stage.

The best toys for toddlers are ones that let them do what they do best; play! If we can let them be little while providing a safe environment and an opportunity to learn they will!

Happy Birth & Parenting!


The Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success

 Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success | Jax natural birth

The Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success

Devastated, broken, shocked, and disappointed are not words that anyone wants to use to describe their birth experience, let alone feel those things deeply as their own truth. That, however, is the reality for many parents! First Coast Doulas offers the only birth class of its kind in Jax that sets parents up for success in all birthing situations.

With celebrities like Serena Williams, Justin Timberlake and Jessica Biel bravely sharing their stories, more people are realizing that their reality is unfortunately not all that uncommon.

Preparing for the gamut both during and after birth is actually very wise! Too many times birthing people fall into the “if the mind believes it the body will achieve it trap”, to later find themselves experiencing overwhelming sadness and guilt. That is no way to begin parenthood!

Classes like hypno-yada-yada, and several other method-based classes only teach about the way to have a “natural” or “vaginal” birth.

Therefore, those classes put emphasis on “natural” and “vaginal” being of superior importance over all else in birth. With one in three births ending in cesarean delivery in 2018 why on Earth are parents still being taught that there is only one way to feel good about their birth experience? Why are parents being set up for failure from the get-go?

I don’t care how science-minded you are or how hippy, crunchy, natural you are, this class IS for you! Birth can happen safely in homes, hospitals, and birth centers! This class prepares you for it all!

Since 2013 First Coast Doulas has been at the forefront in Northeast Florida and Southeast Georgia as forward-thinking, wave-making, pioneers for birthing and postpartum families! We know that the power of a birth plan doesn’t lie in the execution of the plan, but rather the knowledge you gain in the process of creating it! We know how important and impactful birth is and we have been setting parents up for true success since day one.

First Coast Doulas teaches the only birth class of its kind in Jax that sets parents up for success no matter how they give birth!

The Confident Birth & Parenting Class, as well as our shorter Prepared Parent Childbirth Class, are woo-free, science and evidence-based classes that do not focus on one way being best or right, because that is just silly and complete and utter bullshit!

So, what does the only birth class of its kind in Jax that sets parents up for success teach you’re wondering!

We teach you the stages and phases of labor, how you can recognize those while at home, how to know when you’re in labor, and how you might feel and be comforted during each stage and phase. You can learn how to feel safer and fear less! You’ll be taught tools you can use anywhere; at home alone, at the store surrounded by people, in the hospital shower, heading into the OR (operating room), during your cesarean, while squatting, lying, or doing head-stands (we joke), with pharmacological pain meds, and without any at all.

We help you get to the heart of what satisfying means to you on a deeper, much more fulfilling level! Your birth partner can discover their own personal support style so that you feel comfortable with their support and they feel empowered in their role!

Not only do we teach on birth, but we also cover the first few weeks after birth. Ya know, the time you’ve really been waiting for! Birth is one day, maybe two, but baby snuggles, pictures, adorable outfits, and all the other things like night-feedings, newborn cues, healing after birth, emotional and physical warning signs and what you can do to not only survive but thrive after birth, those last much longer!

Yes, thirve baby!

These classes help set birthing people up for success by teaching them about both vaginal and cesarean birth because both can be equally satisfying and beautiful. Both can be empowering, both ways can be the “best”, and both can be considered “natural”. Remember torandos, water, and death are natural. Natural doesn’t always equal best!

“How,” you ask?

Take a class and find out! What are you waiting for? Taking this class is the single most important thing you can do to prepare for birth and the early weeks of parenting!  This is a small investment in the big scheme of things!

Don’t take our word for it, read our reviews; on Google, Facebook, and our website!

For the next 4 weeks ONLY First Coast Doulas is offering an exclusive package for those who read our blog! Get the Hello Sunshine postpartum package and The Prepared Parent Childbirth Class, an $1,800 value, for $1699. That’s a savings of a whopping $101.

The Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success | Natural Birth Class Jax
The Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success | Natural Birth Class Jax

Mention this blog when you book and receive this exclusive offer! Get ready to feel more prepared, relaxed, and 100% supported as you transition into parenting!

First Coast Doulas Childbirth Education is Success Kid Approved!

The Only Birth Class Of Its Kind In Jax That Sets Parents Up for Success | Natural Birth Class Jax
“Success Kid” Photograph (c) Laney Griner / Used with Permission