Cesarean Scar Massage | Why, When, and How

cesarean scar massage, c-section scar, c-section scar massage, reduce scaring in cesarean, facia release, healing cesarean scar

Cesarean Scar Massage | Why, When, and How

Cesarean scar massage is the topic of the day, and it’s an important one! Several of our clients and a few friends have requested this so I will thoroughly cover why, when, and how. No matter how you feel about your cesarean or the scar it leaves behind this blog is for you! I’m not here to tell you how beautiful you are, how powerful your body is, or how to love the scar left behind. What I am here for is to explain the possible benefits of these massage techniques, when you should start it, and give you guidance on how to begin this massage in a way that works well for you. Also, I’ll include a video to demonstrate how to do cesarean scar massage, because let’s face it, a video showing techniques is so much easier to follow.

This is part one (1) of a two (2) part blog series!

Part 1: Why and When to do Cesarean Scar Massage

Part 2: How to Do Cesarean Scar Massage on Yourself & Video ( coming in the next week)

Before Beginning

Before you start cesarean scar massage you should be cleared by your OBGYN to do so. You can use this blog to discuss what level of massage is appropriate for you specifically! Do not massage until your incision has fully healed and become a scar. If you massage your cesarean scar prematurely you could cause problems like tearing, reopening, and infection.

Why You May Want to Do Cesarean Scar Massage

It’s well known that massaging scar tissue and the surrounding areas can help increase blood flow, loosen up nearby tissues, and flatten bumps that incisions can leave behind. It may also help relieve some pain and itchiness and may help you regain sensation/feeling. Some woman report that they felt doing these massage techniques helped them experience less discomfort with stretching of the abdomen in subsequent pregnancies. Sometimes adhesions and scaring under the skin can be so severe they can cause lower back and pelvic pain. Bottom line, as long as you are cleared to do so by your medical provider cesarean scar massage can’t hurt when done correctly, can be a relaxing part of your self-care routine, and may be helpful to you!

When Should You Start Cesarean Scar Massage

This will depend on a number of things and can vary from one person to the next. Generally speaking most people can start some of these massage techniques about 6 weeks after their cesarean birth. But, remember to discuss each of these techniques with your OBGYN and make sure you have their go-ahead before beginning. You should plan to keep your scar out of the sun for at least the first year and scar massage will not be helpful for scaring more than 2 years old.

How to Do Cesarean Scar Massage

Generally, the first 2-6 weeks after giving birth is the toughest! You’re sore, exhausted, and likely caring for and learning all about your baby(ies). You need not worry about anything additional during this time and will need more support and hands-on help! Around two weeks post-baby your incision is healing nicely and by six weeks or more you may be cleared by your OBGYN for many things like these massage techniques, light exercise, lifting, use of tampons, and sexual intercourse.

You should NOT do cesarean scar massage until you have explicitly been given the go ahead to do so by your healthcare provider.

General Rules:

  1. It can be slightly uncomfortable, BUT should never hurt
  2. Begin gently and over time increase the intensity
  3. It should last about five to seven minutes total; aim to do this daily!
  4. It’s best to do these yourself unless the person is licensed to perform these techniques

When you first begin cesarean scar massage you’re only working with the skin of your abdomen, not the muscles. Please keep that in mind!

Begin each time by laying flat, legs out in front of you. Get comfortable. I think it’s nice to use a lotion or oil to avoid friction, but that’s totally up to you. Make sure you’re breathing and not holding your breath throughout the process. Start with a very light massage to the abdomen in a clockwise direction avoiding your cesarean scar at first. After a few passes change directions to counter-clockwise. If the oil/lotion dries apply more to your liking.

If you haven’t intentionally touched your cesarean scar now is a good time to do so. Place your hand gently on top of it. Rest there for a couple of breaths. If putting your entire hand on it feels like too much, place two fingers there and work up to your entire hand. Just rest there.

Feel what you feel.

Feelings vary, all feelings are valid, all feelings are normal, and there are no right or wrong feelings.

After a couple of minutes and while remembering to breathe, use a feather and gently stroke around your cesarean scar. Then, move lightly back and forth, up and down, and in circles on and around the scar. Next time, do the same with a clean makeup brush, like a brow brush, blush brush, or similar.

Wash, rinse, repeat daily for a week or a two depending on your comfort level.

Remember, it should never hurt. Continue to breathe throughout the massage, don’t hold your breath! Increase the intensity over time!

That’s it! High five! That’s all you need to do to start!

In Part 2: How to Do Cesarean Scar Massage on Yourself with Video I will demo how to do the following massage techniques:

  • Light as a Feather (explained here in this blog, Part 1)
  • Up & Down Technique
  • Side to Side Technique
  • Piano Fingers
  • Circle Technique
  • Rough Material Technique
  • Opposite Direction Technique
  • Pinch and Roll Technique

I hope you find these blogs super helpful. As always we would love to hear from you in the comments and if you have a request for a blog we are happy to put something together for you if it’s within our area of expertise! Also, check out the search feature for topics!

Happy Birth & Parenting,

Elizabeth Luke

Tips for Labor Inductions | Birth Bag PRINTABLE

Tips for Labor Inductions | A Printable for Your Birth Bag

Today we’re sharing tips for labor inductions and we’ve included a FREE (shortened version) printable for you to grab at the end! At The Jacksonville Baby Company we help parents just like you prepare for birth and early parenting! In our classes we touch on these and many other topics, tips, and cool facts! Let’s jump right in!

Plan for it to take a while.

When discussing tips for labor inductions we feel it imperative to mention that it can take a long time sometimes. More times than not actually. Induced labors can take longer than a spontaneous labor, especially if it’s your first labor and if your Bishop score is 6 or less. What’s a Bishop score? It’s a measuring system used by medical professionals to determine how likely you are to go into spontaneous labor on your own.

Eat a nice meal before you arrive. It will probably be the last until after your baby makes his/hers/their arrival. This may mean no food for over 24 hours or more.

The check-in process, blood work, taking of your vitals, more paperwork, and time to begin medical inductions can take a couple of hours. Letting your birth partner rest before labor picks up is good way to ensure they show up refreshed and ready to support you best. Depending on your specific needs you may not want support for the first several hours. Support looks different for everyone! Maybe you have a lot of anxiety surrounding the intake process and need a support person upon check in, that’s okay to! Again, support is very individual so talk about this before the day comes.

Labor (especially induced) is a marathon, not a sprint. For this reason, once you’re settled try to get some sleep! You’ll need the most energy between active labor (the longest stage) 5-6cm-10cm until after your baby makes their debut!

What approach will be taken and what inductions methods will be used.

Talk with your doctors about which drugs and non-pharmaceutical methods they prefer to use. This gives you time to learn about those drugs/methods, possible alternatives, and also allows time for more discussion with your doctors before the big day if need be!

Different doctors often prefer different drugs/methods so make sure you have it charted if you have a strong preference. Even if the doctor you prefer is there when your induction begins it doesn’t mean they’ll be there to manage your entire labor and vice versa. Get to know the doctors in the practice you’ve selected.

Likewise it’s important to learn about how alternate methods such as nipple stimulation, movement, and environmental factors play into labor and birth!

Plan to labor exclusively in or near the hospital bed.

Labor inductions require closer monitoring of both you and your baby. This often means being in or most definitely near the bed. You’ll be attached to several monitors, an IV, pulse ox, blood pressure cuff, and possibly a catheter. Learn about positioning and comfort techniques that are helpful in bed and at your bedside.

Discuss pain medication before the day of your induction.

If you don’t know your options, what options do you have? Even if you have your mind made up and you don’t want any pain medicine, labor is intense and induced labors can be even more intense. Another thought is that you aren’t always a good candidate for certain pain medications/methods. So you would certainly want to know that ahead of time that way you know what’s on the table and what’s out of the question completely. Talking through your options before you need something is a good way to feel better informed and clear about what you would want versus making a decision on the fly you may later regret.

Take a well-rounded birth class!

Classes like that teach you and your birth partner about ALL of the different options, not just how to labor quietly, are priceless. Being familiar with certain terms and learning several different techniques can help you pull what you need when you need it most. Beware of method based classes.

Labor and childbirth unfold in a number of ways. It’s never one-size fits all. Not doing your due diligence doesn’t mean you will have an unfavorable birth, it doesn’t mean you can just go in an let your doctors do there thing, and it certainly doesn’t mean you can’t just use your intuition. However, it could just as easily be a set up for disappointment when there’s no reason to be.

We hope these tips for labor inductions help you have a happy birth! Don’t forget to grab your Tips for Labor Inductions printable here!

~Elizabeth Luke

The Jax Baby Co.

Planning for a Cesarean Birth | FREE BIRTH TEMPLATE

Planning for a Cesarean Birth Jacksonville Florida, Smiling mom holding baby after cesarean birth, Jax Florida Cesarean with The Jax Baby Company

Planning for a Cesarean Birth

Planning for a cesarean birth? You’re not alone! In fact, in the United States, cesarean birth rates account for 28-39% of all live births. In Florida, the rates are around 36.5%. That’s higher than the World Health Organization’s recommended of 10-15%. Overall vaginal births are safer for mothers and babies than cesarean births, but a planned/scheduled cesarean is safer than an emergency one. There are a number of reasons one would plan for a cesarean birth, from medically necessary to convenience to professions and time off, to anxiety and sexual abuse. The decision to have a vaginal birth or cesarean birth is a very personal one that should be made by the pregnant person and her provider because there are many things that should be taken into consideration.

Take it from an professional

From a professional who teaches birth classes, someone who has supported many couples giving birth, and who cares for new families as they bring their babies home from the hospital, the actual planning for a cesarean birth is one of the most beautiful things about a cesarean birth to be completely honest!

So, what does planning for a cesarean birth look like?

When planning for a cesarean birth you want to cover all your bases. From the date you give birth to the Obstetrician who’ll be performing your surgery, from options and atmosphere in the delivery room to recovery room, from healing and recovering at home to lining up support for all aspects of life after birth via cesarean.

Did you know there are classes you can take when planning for a cesarean birth?

There sure is! And, some providers are even requiring parents to take a class to prepare them for cesarean birth and recovering after giving birth! Yes, requiring! Our Cesarean Power class goes over the birth process itself, how to prepare before you give birth, and how to prepare for the fourth trimester, including the healing and recovery process and tips for success. In addition to all of that, we provide you with a certificate keepsake to share with your provider and frame if you so choose along with our Fourth Trimester Plan and our Cesarean Birth Goals template! You can grab the Cesarean Birth Goals template for free here!

So, if you’re planning for a cesarean birth be sure to consider all of your options and learn what those options are so you know and don’t forget to plan for after birth! Let us know if we can be of help to you via classes, consults, and of course support for when you come home so you can heal, get adequate rest, and enjoy your baby more!

Happy Birth & Parenting!

Elizabeth Luke & The JBC Team

Fighting A Clogged Milk Duct & Mastitis

clogged milk duct, jax florida, breastfeeding

Fighting A Clogged Milk Duct & Mastitis

A clogged milk duct is not fun and mastitis is even worse. You don’t have to fight alone. If you’re breastfeeding a baby you’ll most definitely find this information helpful, if not now eventually, so bookmark this page, email to yourself, or save it somewhere now before it strikes!

Why me?

While there is usually a reason for clogged milk ducts or mastitis, some people are just more prone to them than others, sorry! I will share this tidbit with you, but you should (like with all supplements) 100% make sure your provider approves it for your safety, sunflower lecithin is a nursing mama’s breastfriend! See what I did there? There are several brands targeted towards nursing mothers and they work well, but honestly, most are created pretty equally in my opinion.

Long hot showers

Sounds like a dream, right? Finding time to shower with a baby, especially a newborn is the struggle every mother knows, but fighting a clogged milk duct is another reason for long hot showers. Let the water make direct contact with your breasts, especially the breast with the clog.

Epsom salt basin soak

You’re basically soaking the affected breast(s) in a basin filled with the warmest water you can stand and Epsom salt. Before you start, think of your comfort. How can you achieve this in the most comfortable way possible? You’ll need to soak the breast for 10-20 mins each time. Remove your bra and massage gently before, during, and after. also, be sure to rinse your breast thoroughly afterward.

Warm compresses for clogged milk duct

Warm compresses, as warm as you can handle without burning yourself or your baby will help with the discomfort and loosen up the duct making it easier for the clog to break up and pass. There are several products on the market, here’s a budget-friendly one.

Start with the affected breast first for clogged milk ducts

Most babies feed more aggressively and remove milk more thoroughly at the beginning of the feeding so start with the side you are having problems with. If it’s too painful switch to the affected breast immediately after let-down.

Massage while feeding baby or pumping

Get behind the clog, massaging gently but firmly towards the nipple as you nurse your baby. Think outside of the box use your fingers, but also other items may be helpful such as an electric toothbrush, vibrating toy (yes that kind), or a small massager.

If you have a clogged milk duct in addition to massage and warm compress, if you can aim your baby’s chin or nose in the direction of the clog when nursing or pumping!

Some moms have reported a better result with this, but no studies can confirm or disprove it either way. You do you boo!

Nurse or pump more often until the clogged milk duct is relieved

Engorgement or inadequate milk removal can cause clogged ducts and mastitis, so naturally, if you’re facing this miserable situation removing the milk every two hours, completely will help some. Don’t skip feedings and don’t wear restrictive bras! if you’re sleeping on your boobs, stop! Sorry, I know you were looking forward to belly sleeping after giving birth, but not all moms can get back right back to it.

Cold immediately after feeding, more fluids, and you guessed it, rest

Dem boobies are sore! Give them some respite care with some ice packs or cool packs! Increase your fluid intake, and add more rest to your routine. Rest is something your body needs anyway! Not sure how you’ll get more of that? We offer overnight care and daytime help for those needing more rest!

Dangle Nursing

I left this for last because it can be a tricky beast! If you can accomplish this and you desire to try some nursing gymnastics gravity can help you move the clogs down and out! How do you “dangle nurse”? Think “lean over baby”. You can do this on a bed, or on your hands and knees on the floor, BUT whatever you do, do it safely!

Here are a few helpful pieces to the clogged milk ducts and mastitis puzzle:

  • It’s more common with tongue ties and lip ties
  • Probiotics are helpful when fighting mastitis

If your breast is warm to the touch or visibly red you need to see your provider right away as it could turn to mastitis quickly which is painful and dangerous if left untreated.

Happy Birth & Parenting!

Elizabeth Luke

22 Questions to Ask Before You Give Birth

22 Questions to Ask Before You Give Birth

If you find yourself wondering, what should I ask at prenatal visits?

Don’t worry! We have compiled a list of great questions to help you! After all, pregnancy brain is alive and real, and giving birth is kind of a huge event in the life of a person! Here are 22 questions to ask before you give birth!

As with everything in parenting, feel free to pick what you want and leave the rest!

Keep in mind the more questions you ask the more information you can gather, but there are rabbit holes. If you like the list in its entirety I suggest asking a few questions at each visit. Reflecting on the answers and revisiting those of most importance to you. What’s important to each parent will vary!

22 Questions to Ask Before You Give Birth

  • Who can be with me in labor?

We are living through some crazy times right now. COVID has ensured stricter policies have been put into place. Many hospitals are only allowing one support person. Some are requiring your support person(s) to show proof that they’ve received their COVID vaccine.

  • At what point should I come to the hospital?

Most doctors follow a 4-1-1 or 5-1-1 rule meaning contractions coming every 4 or 5 minutes apart, lasting 1 full minute long, for the duration of at least a full hour before you come in. Everyone is unique and your labor may require you to come sooner while others may require them to come in a little later.

  • Do I need to bring anything special?

For the most part, you will have everything you need provided to you at the hospital, but it never hurts to ask what’s provided and what isn’t. That way if you want some of your favorite creature comforts you’ll be prepared. Likewise, you won’t have to bring things they’ll have there for you!

  • What can you do to help me avoid tearing/episiotomy?

Maybe you’re not fearful or at least a little nervous about tearing during birth, but if you are this question is even more important. There are a number of things that can be done to support your perineum during the second stage of labor. You’ll likely want to find out what your provider will do to help minimize tearing where he/she/they can.

In addition to those questions here are several others to consider:

  • What is your preferred method of induction?
  • What are some reasons you may want to induce?
  • What is your cesarean rate?
  • How many weeks are you comfortable waiting for me to go into labor on my own?
  • What steps would you take if I go past that number of weeks?
  • For what reasons might I need a cesarean?
  • Will I be able to move around in labor?
  • Can I labor in the shower?
  • If my labor is long can I eat?
  • How will the hospital help support me in my chosen method of feeding our baby?
  • How do you feel about circumcision?
  • Do you support our choice to leave our baby’s genitals intact?
  • What are some ways you would support us in making hard decisions?
  • What if I want to use another way to feed my baby in the hospital
  • Will the hospital send a lactation consultant to my room?
  • What situations might limit me from breastfeeding my baby?
  • What if our baby needs to go to the NICU?
  • Who will be there if you don’t make it in time?

Now, when should you ask these important questions you wonder.

Some questions will lead to more questions, others will lead to a satisfying smile and a nod. When you ask is up to you, but some questions may help you communicate with your provider your needs and help you understand if you and your doctor are on the same page!

The same page becomes pretty important as you move closer to your due date.

Bring it up whenever you feel comfortable, but I would certainly do so by the beginning of your second trimester. When The Jax Baby Company team was supporting parents through labor we would discuss many of these topics with parents a few times before they gave birth during our prenatal visits. In our Confident Birth & Baby Class we cover what is science and evidence-based, what’s not, and how to communicate with your providers no matter what you want or need. So, taking one of our classes before discussing it with your doctors can actually be super beneficial and may help you nail down what you would really like from your birth experience.

Often, parents are relieved to hear that many of their preferences like optimal umbilical cord clamping, skin to skin, and movement/position changes in labor- are almost all universal, standard practice now among hospitals and providers. It’s important to ask though! A great childbirth class doesn’t glorify a certain type of birth, it helps you get a clear idea about pain control, preferences, and communication. Did I mention how important communication is?

Every birth is unique and beautiful in its own right!

The Jax Baby Company wants you to have the experience that is right for YOU, in the moment, not someone else’s experience. I think we can almost all agree that none of us can control the process of birth, but we can all adjust to our expectations, even when we don’t want to. If there are specific things you are worried or anxious about, we can discuss them in our one-on-one class. We can talk about what would happen if they occur and it may ease worry to walk through the scenario together. That’s one of many benefits of taking a private class!

If you found “22 Questions to Ask Before You Give Birth” helpful, please share it with others and leave us a comment. We would love to hear your thoughts!

If you’re specifically looking for a midwife you can also check out this list.

Happy Birth and Parenting!


How to Wake Your Newborn Up While Nursing

St Augustine, FL | Wake Your Newborn Up While Nursing

How to Wake Your Newborn Up While Nursing

“Is he nursing well?” “Don’t be afraid to wake your newborn up while nursing!” Everyone knows a baby’s gotta eat! No one knows the struggle of trying to wake a newborn to breastfeed better than a new mom! The doorbell rings, the baby wakes! The dog barks, the baby wakes! Remove the Velcro on the swaddle and, you guessed it, the baby startles and is awake!

But, try to wake your newborn up to take a boob and that little booger is lights out faster than an MMA fighter on a bad night! Because weight gain is something both you and your baby’s pediatrician will monitor closely in the first several weeks of life these tips will come in handy for moms who are breastfeeding.

Here’s are 6 tips on how to wake your newborn up while nursing!

Strip that baby down!

Get down skin-to-skin, just a diaper on your baby and bare chest for you, belly to belly is best! Doing this facilitates bonding, helps to regulate your baby’s temperature, and helps to get the love hormone, oxytocin flowing! The presence of oxytocin means the milk ducts are contracting, your body is relaxing, and feelings of love are deepening your connection to one another. For a newborn being naked with air moving around him is foreign, for that reason it’s a great way to wake your newborn!

Get your baby excited!

Do some breast compressions using your hand to express a little milk onto your baby’s upper lip or into their mouth. Sometimes this is enough to rev up baby’s engine and get her suckling again!

Tickle your baby’s naked feet.

There’s likely no other place on a newborn as sensitive as their feet. Try tickling their feet, sometimes just one stroke can be enough to engage your baby’s grasp reflex and get them interested again. This grasp reflex in the toes lasts only until about 9 to 12 months.

Stroke your baby’s head, cheek, and back.

Your baby’s adorable naked body is nearly irresistible and it’s a good thing because you have all the kisses and cuddles to bestow upon them! While you’re soaking up the smell of your sweet newborn gently stimulate their scalp, back, and their cheek with gentle strokes. Try gently stroking your newborn in different areas to see what she responds best to!

Try for a lap burp!

Move your baby away from your warm familiar body and place them in a seated position on your lap and try for a burp! You don’t have to actually get the burp, sometimes your don’t even need to pat his back. This position puts the baby in a upright, alert position and encourages wakeful moments.

Wipe your newborn down with a wet wipe.

Now we’re pulling out the big guns. I know it sounds a little–mean, but I promise it’s not! A temporarily fussy, but well-fed baby is better than a quiet baby not making gains at weight checks. A cool (not cold or hot) cloth or wet wipe used to wipe down your newborn’s body works wonders. On the plus side, you can use this as an opportunity to give your baby a bird bath and now your multi-tasking.

Tried all the things?

Not sure you’ll never wake your newborn up while nursing? Convincedyour baby is competing for a World Record in sleep? Sometimes you can do all the things and nothing works. Exclusively pumping is the next best thing, ya know, if you want that option! If not, thank goodness for infant formula!

Don’t forget to get your PRINTABLE HERE!

Happy Birth & Parenting!

How to Wake Your Newborn Up While Nursing | breastfeed St Augustine, FL

Why Moms Suffer Postpartum

moms suffer postpartum

Why Moms Suffer Postpartum

The reason that many moms suffer postpartum is threefold. I’ll be addressing an important topic that many people give very little thought to, the time period after giving birth. If while reading you feel like I’m talking to you in particular, it’s because I am! I have a heart for new parents and you are no different! The Jacksonville Baby Company knows and understands the postpartum culture in the United States well. Before you close this tab be sure to share this with your friends and in all your mom groups. Moms don’t need to suffer postpartum!

The first reason moms suffer postpartum: women aren’t a priority, we’re a minority.

Ouch, that stings a bit to say and to hear, I know, but it’s absolutely the truth. Among other things women are often paid less and our bodily autonomy is often encroached upon or threatened. Women are nurturers, often the peace-keepers of the family. It’s not uncommon for us to think of others before ourselves.

The focus always seems to be on our babies rather than on us, the mothers, the givers of life!

The “baby” shower, the birth of the “baby”, even bringing “baby” home. Everyone is there to celebrate and care for the baby, who will be there to care for and celebrate you, the mother? Who will make sure you are healthy and happy? You’ll endure approximately 40 weeks of rapid change, constipation, birth, bleeding, engorged breasts, stitches, staples, hair loss, night sweats, guilt, emotional exhaustion, and survive sleepless nights for days on end.

Study after study has proven that having skilled support and planning can help reduce perinatal mood disorders. So why aren’t more people investing in it?

Secondly, and to be frank, moms suffer postpartum because they’re choosing to make care after birth take a back seat while they prioritize other things.

Another reason moms suffer postpartum is that they prioritize other things more. Yes, more than getting off to a supported start after birth! They value things like, vacations! Moms suffer postpartum because parents value pricey baby gear that is mostly going to collect dust or get minimal use at best, maternity, newborn, and family photos, professional organizers, interior decorators, catering, game systems, hunting, boating, and tickets to exclusive events.

I understand that each family’s priorities will be unique to them, but can’t help but be saddened by the fact that we see so many moms value having a dream wedding over support postpartum. It isn’t until they suffer postpartum that they realize the true value and necessity of professional postpartum support.

I don’t want you to look back and say, “Hindsight is 20/20!”

Wouldn’t it be nice if others made you numero uno, nurtured you the way you need it, and thought about you in your biggest time of need; after you give birth?

The last reason why moms suffer postpartum; we simply aren’t proactive in our postpartum care.

Until you demand postpartum support and become proactive instead of reactive about your own wellness no one else will. Until you believe that having professional, skilled, hands-on support for yourself and your baby is a crucial part of your motherhood journey, no one else will either.

Professional postpartum care must become common place for all to feel a positive and lasting impact in our society.

What about those who truly can’t afford this type of service? I believe that once those who can afford it and those who choose to budget for it lead the way access to this service will become common place. So, for example. Formula. Formula use to be a status symbol for wealthy folks. So that began the formula trend. Poor communities gained more access or sought out the means to get the formula because it’s what the wealthy did. It was a status symbol! Now it’s those who are most educated and have the ability and access to it that breastfeed for longer and are typically more successful.

Every mama wants to get off to a great start!

It’s simply not enough to want it! You have to act on it! You need to lead the way to make the biggest impact! Do it for your babies and their babies. Do it for the women in your community. Do it for yourself, you are worthy!

Do you want to get off to a great start? Do you want someone you can turn to for help with breastfeeding, bottle feeding, and even pumping? Are you thinking about the long nights ahead? Are you hoping someone will help you recognize early signs of trouble? Do you want someone to help get your baby use to the safest and healthiest sleep habits so you can sleep? Are you curious about caring for your body while you heal after birth? Are you looking for more than just a warm body who can do what you ask? Are you seeking someone who knows what to do, knows what “normal” is, and knows when you need to call the pediatrician? Does it matter if this person is skilled and experienced?

If you answered yes on repeat then take action! Walk the walk!

As one of our (super fun) clients said, “When I heard about the support your company provides I couldn’t be the askhole . . . You know, the person who asked for advice and help and then didn’t take it.”

Now that you know why moms suffer postpartum, will you prioritize this special time in your life? Will you be one to normalize needing support? For those of us who can hire and offer professional postpartum support, we should! We should be the ones to lead the way so that we can bring about change for ourselves, those who are disadvantaged, and for future generations. We owe this to our daughters!

So, what do you do?

#1: Prioritize & Budget for Professional Care By 30 Weeks

We typically book 6 weeks out with minimal last-minute availability. Booking early is recommended.

#2: Seek Out Professional Postpartum & Infant Care Support not a Nanny

Hire someone who can fill the position, not someone you have to train up! For the postpartum time period, a nanny won’t have the experience, training, or knowledge that a PP & IC Specialist does, period.

#3: Talk About It and Tell Others

Literally, nothing changes if you keep others in the dark about your postpartum time period. Don’t be embarrassed or scared to admit you needed help or received help. We ALL need help during this transitional period.

In closing, get in contact with us!

We have you covered, but only if you prioritize yourself. From a thoroughly written, fully customizable postpartum plan to helping you keep your home running smoothly, we’re on it! We are down in the trenches with you helping you figure out how to best utilize the resources you already have available to you. We will help you meet the physical and emotional demands new motherhood entails and make you look and feel better doing it.

The Jacksonville Baby Company takes the guesswork out of postpartum. The only thing left for you to do is prioritize it!

Cheers to a Support Postpartum Transition (if you prioritize it)!

Elizabeth Luke

  1. Aber C, Weiss M, Fawcett J. Contemporary women’s adaptation to motherhood: the first 3 to 6 weeks postpartum. Nurs Sci Q 2013;26:344–51.
  2. Kassebaum NJ, Bertozzi-Villa A, Coggeshall MS, Shackelford KA, Steiner C, Heuton KR, et al. Global, regional, and national levels and causes of maternal mortality during 1990-2013: a systematic analysis for the Global Burden of Disease Study 2013 [published erratum appears in Lancet 2014;384:956]. Lancet 2014;384: 980–1004.

Reclaim Your Sleep with a Personalized Sleep Plan

Personalized Plan for a Smooth Sleep Jax, FL | Sleep Training Jax, FL | Night Nanny Jax, FL

Reclaim Your Sleep Now with a Personalized Sleep Plan

Our sleep experts will help you reclaim your sleep a personalized sleep plan that’s perfect for you baby! You and your child’s caregivers can follow and execute this plan with continued support from professionals who care. At The Jacksonville Baby Company, we know that better sleep is the key to better health! Not only do our specialists have years of experience working with parents and babies, we’re also parents ourselves. We know that it’s easy to lose so much of our former selves in the process of raising our children. Reclaiming our sleep can help us transform our lives in ways we never thought were possible!

We empathize with other parents, it’s hard to hear our babies crying, but we can’t stifle all of their cries.

Temper tantrums, being strapped in their car seat, and immunizations are necessary “evils”. We provide love, stability, and can comfort our babies, but tears are inevitable. We know the struggle and we’ve all been there! Exhausted, worn thin, ready to put our foot down in the name of better sleep!

There’s no time like the present to get everyone’s sleep on track!

Guess what parents? Laying a foundation for good sleep begins with you! You’ve probably done some thinking, maybe some reading, asking around, and contemplating about what sleep should look like. What’s reasonable? What is best, when it comes to my baby? Maybe you’re not in favor of sleep training. Perhaps you want to sleep train, but your baby doesn’t fit the ideal age range for this. If you’ve considered hiring someone to come in at night and help, but it’s just not in the budget. We get it!

For all of those reasons and others, we will write a personalized sleep plan for your baby. One that makes the transition smoother, makes your job easier, and takes the guesswork out of better sleep!

If you’ve made it this far I’m sure you’re at least curious about better sleep!

It’s never too early to begin sleep shaping! However, if you haven’t begun 3-6 months of age, now is the perfect time to start. Doing so ensures you and your baby get off to an amazing start! If you’ve spent the first several weeks holding and snuggling your baby a LOT while he sleeps, don’t worry! It’s normal for your baby to want to be close to you. And, if you’ve wanted the same, there’s science to support that, “this is normal!” If your baby is between 6-9 months of age now is the perfect time to make adjustments and get them on track! If your baby is between 9-12 months of age, it’s time to act now! Doing so you will get ahead of the bad sleep habits.

Don’t worry we have three solid options to help you reclaim your sleep!

First option, one-on-one overnight infant care and postpartum support. Second option, we will come in and completely sleep train your baby for you! Yes, we will do the hardest part and help you feel confident in your decision. Lastly, we can write a rock-solid personalized sleep plan so that you can get started now!

Is a plan right for me?

A personalized sleep plan is right for you if:

  • you like the idea of DIY, but you’re not exactly Joanna Gaines
  • you want to sleep train, or are considering it, but your baby or you aren’t quite ready
  • you’re good at executing plans, but you have no idea where to start
  • there aren’t enough hours in your day

What does having a plan do?

In the words of Katherine Paterson, “A dream without a plan is just a wish“. You don’t have to dream about a good night’s sleep any longer, it CAN happen. A plan is a powerful piece of the puzzle that many parents are missing. Having a plan will give you and your baby a stable foundation to build upon. It prepares your baby for “the next steps” because her sleep needs change as she grows. You can be ready with a plan! With a personalized sleep plan written by an infant sleep expert, you’ll be well on your way to conquering the sleep battle!

Better sleep is just one step away. Complete the form below and we will be in touch!

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Happy Birth & Parenting!

Elizabeth Luke

Jax Baby Park Hopper Passport | IT’S HERE

jax baby park hopper | Jax, FL Night Nanny

Jax Baby Park Hopper Passport | GET YOURS HERE

Looking for outside fun in Northeast Florida? Become part of the Jax Baby Park Hopper family! What exactly is a Jax Baby Park Hopper? A Jax Baby Park Hopper is a person who hops from park to park hitting as many parks around Jacksonville, Florida with their kids as possible! It’s like a bucket list for local family entertainment! Of course what good is park hopping if you don’t take the time to enjoy yourself as you check each of them out?

We’ve put together the ultimate Jax Baby Park Hopper bucket list!

The only rule is to have fun! You can take your time and do one park a month or take the parks by storm and hit several a day! Again, the only rule is to enjoy yourself! Take some photos (and post to Instagram with the hashtag #jaxbabyco), pack a picnic lunch, grab a friend, and make sure you bring plenty of water to drink! We’re including a fun Jax Baby Park Hopper Passport for you to print and keep track of your adventures! Write in your highlights and rate each park.

In no particular order because I am totally random like that!

South Beach Park & Sunshine Playground

There’s a playground, a skate park, a seasonal splash pad, tennis and basketball courts and a few other amenities to enjoy while you’re there! Located at Osceola Avenue and South Beach Parkway, full address for GPS purposes is 2514 S Beach Pkwy, Jacksonville Beach, FL 32250

Ed Austin Regional Park

There’s no way we could write this and not include this park in our Jax Baby Park Hopper passort! With over 100 acres it has just about everything a park can have! There are hiking and biking trails, playgrounds, and a skate park! They even have an awesome 18-hole disc golf layout that includes open and tree-lined fairways. They even have tournaments out there! There’s more to check out, just do it! The address is 11751 McCormick Rd, Jacksonville, FL 32225

Ringhaver Park/Ortega River Nature Preserve

They have a great playground that is fenced in with picnic tables and a covered pavilion. There’s a hiking trail that’s beautiful and a boardwalk along the Ortega River and a pier that may be used for launching kayaks and canoes. It’s worth noting that the walk from the parking lot to the launch is a long way, so be prepared for that if you plan to launch from there. The address is 5198 118th St, Jacksonville, FL 32244

Stockton Park

This park hugs the St Johns River in the Ortega neighborhood. While there isn’t a playground, there is a lot of wide open play space, and sometimes that’s just as nice. Most any day of the week if you visit you’ll see someone casting a line in the river. The address is 4021 Ortega Blvd. Jacksonville, FL 32210

Tillie K. Fowler Regional Park

Known as Westside Regional Park to locals, this park is tucked away just west of Roosevelt Blvd./ HWY 17. There’s a covered pavilion with picnic tables, a couple of grills, bathrooms, water, and a playground to enjoy. What really makes this place special is that at several locations in the park you can see remnants of a 16-foot wide brick road that once linked Ortega to Jacksonville.  There is a footpath with a short hike to an observation tower where you can catch great views of planes from NAS Jax. The address is 7000 Roosevelt Blvd, Jax, FL 32244

Friendship Fountain

Located at the west end of the Southbank Riverwalk right near MOSH, Friendship Fountain is gorgeous day or night! You could plan a trip to MOSH and visit the fountain in the same day. If you have the time and enjoy boat rides the St Johns River Taxi & Tours picks up from there, it can be seen from the fountain. Address 1015 Museum Cir, Jacksonville, FL 32207,

Boone Park

Don’t skip this one up, it’s a definite must see! Even the most adultish adults want to be a kid again when they get to this park! Listen, we don’t judge, enjoy yourselves! If you’re looking for a playdate or to make friends this just might be the park for you! Hey, you could join the Jax Baby Park Hopper family together! Located in the Riverside area at 3700 Park St. Jax, FL 32205

Memorial Park

This park has a paved loop that circles around a grassy lawn. Enjoy walking along the St Johns River, a picnic in the park or grab lunch at many of the nearby restaurants in riverside. I highly recommend Hovan in the heart of 5 points. The address is 1620 Riverside Ave, Jacksonville, FL 32204

Egans Creek Park

Fernandina Beach, Florida is a short 45-55 minute drive north from Jacksonville, Florida and is home to a couple of amazing parks! Egans Creek Park is one of them. Located at 2251 Atlantic Ave, Fernandina Beach, FL 32034. Be sure to bring some sunscreen as there isn’t a ton of shade and bug spray as it is near a salt marsh. You may also want to bring your binoculars and camera, there is lots of amazing wildlife in the area! If you own kayaks this is a cool place to put in as they have a kayak launch on the public access dock.

Pirate’s Playground

Again, located in Fernandina Beach, Florida! Okay, so it’s not technically called a “park”, call it what you will, but this place is awesome! It’s shady, has unique equipment, and is right around the corner from Egans Creek Park. You could hit both in one day or if you enjoy hiking you could hike Egans Creek Greenway and hit this park on the same day. Pack a picnic lunch to eat along the greenway, but please be sure to pack out anything you pack in and please don’t feed the wildlife! Leave no trace practices are critical to keeping this ecosystem healthy. Located at 2500 Atlantic Ave Fernandina Beach, Florida 32034.

Kathryn Abbey “Hanna Park”

Hiking, biking, boat ramp, playground, beach access, and a seasonal splash pad, this park basically has it all and you can camp too! Located at 500 Wonderwood Drive, Jacksonville, FL 32233

Treaty Oak at Jesse Ball Dupont Park

Known to Jacksonvillians as just “Treaty Oak Park”, this octopus-like southern live oak has seen a lot in her 250 years in Jacksonville. A location just perfect for photographs, I’ve witnessed a few weddings happening beneath the canopy of possibly what is Jacksonville’s oldest living tree! Some GPS works with just “Treaty Oak Park”, others require an address: 1123 Prudential Dr.
Jacksonville, FL 32202

Losco Park

Losco Park has a playground, a lake, hiking and biking trails, and a seasonal splash pad so the sun doesn’t do you in! Located at 10931 Hood Road South Jacksonville FL 32257

Stinson Park & Baker Park

A cool little playground find right off of the river! Just a short walk, literally across the street and you can check off Baker Park from the list. Baker is a great place to see boats passing under the draw bridge! Stinson is located at 4050 San Juan Ave, Jacksonville, FL 32210

Balis Park

Located in the Middle of San Marco Square, Balis Park isn’t much of playspace per say. It is however, a charming place where you can take the kids to snap a few photos, and let them toss a couple pennies in the fountain as they make wishes! Located at 1999 San Marco Blvd Jacksonville FL 32207

That concludes our Jax Baby Park Hopper Guide!

Be sure to print off the Jax Baby Park Hopper Passport (below) to take with you on your adventures! Snap photos and tag @thejaxbabyco with the hashtag #jaxbabyco and post to IG. Contact us and let us know which ones you love, which ones you really love, and which ones you didn’t even know where there! We want to hear from you!

Happy Birth and Parenting!

~Elizabeth Luke

Cannellini Bean Soup | 30 Minutes | FREE Printable

Cannellini Bean Soup | Jax, FL Newborn Help

Cannellini Bean Soup

This recipe for cannellini bean soup is perfect if you’re short on time, but not on love! I enjoy feeding my family, my friends, and the families we work with so much. Cooking is a hobby of mine and food might be my other love language. Recently our daughter and one of our sons each asked if I would write down some of my recipes for their favorite meals so they would know how to make them. The practice of writing down recipes is truly hard for me. I’ve always been one to just freestyle in the kitchen! I open the fridge, pull out the veggie drawer, and see what ingredients I have stocked in my house. Then, I listen to the food Gods as they speak to me! Toss in a little of this and some of that, season, stir, and taste.

I decided this would be a great opportunity to get them involved.

As our kids have grown (and some flown the nest) I’ve come to realize our days cooking together (and gathering together to share meals) are fewer and further between. It’s a hard pill to swallow, but what a great opportunity this is for us to make time to get into the kitchen together again. My daughter and I decided that my quick cannellini bean soup would be a great recipe to start with. I had her join me in the kitchen to record this recipe as I prepared it. We hope you enjoy it as much as we enjoyed making it together.

Cannellini Bean Soup | Serves 4 | 30 minutes


  • 2 onions
  • 4 tomatoes
  • 2 TBsp butter
  • 3-4″ sprig fresh rosemary
  • 3 cloves garlic
  • 1-2 bay leaves
  • 1- 10 oz can tomato soup
  • 1/2 tsp. ground black pepper
  • 1 tsp. salt
  • 1 TBsp garlic powder
  • 5 cups of kale chopped well
  • 2-10 oz cans of cannellini beans
  • 3 quarts of chicken, vegetable, or beef stock


  1. Chop onions.
  2. In a large soup pot heat butter over medium heat and sautee onions until softened.
  3. While the onions cook down, roughly chop 4 tomatoes and slice the garlic and add them to the pot. Add bay leaves and rosemary.
  4. Next, add 3 quarts of chicken, beef, or vegetable stock [my preference is homemade stock or Better than Bouillon]
  5. Add in black pepper, salt, garlic, and tomato soup. Stir well.
  6. Turn the heat up to high and stir until just boiling.
  7. As your soup begins to boil add in the kale, turn the heat down to medium-low.
  8. Give a few more stirs, cover, and simmer for 8-10 minutes. Stirring occasionally.
  9. While it simmers drain and rinse 2 cans of cannellini beans.
  10. During the last minute of cooking add in your beans and stir.
  11. Remove bay leaves and rosemary.
  12. Taste and add salt and pepper to taste.
  13. Serve warm or store in the fridge or freezer within a couple of hours.

Be sure to print your recipe card!

This cannellini bean soup is so simple to make it’s almost fail-proof. If you try and enjoy it, check out a few other recipes we’ve shared in the past, leave us a comment, and feel free to share about us with others on Facebook and Instagram. If you’re expecting a baby or have a newborn and are in the Jacksonville, Florida area reach out to us, we would love to support your family during the postpartum time period. Not only do we cook, we also validate your feelings, help you find solutions that work, make sure you get all the rest you need, and [icing on the cake] we’re baby and postpartum support experts

Happy Birth and Parenting!

~Elizabeth Luke